Gleaners was in need of a refresh to their virtual drive, a microsite that allows visitors to select food items to donate to those in need. After a successful launch, the non-profit was ready to kickoff a mini interactive campaign to educate visitors on the impact of food insecurity in Southeast Michigan.

The virtual food drive was designed to give visitors a sense of contributing physical goods to those in need without having to leave their home or search their cupboards. This was especially essential during the pandemic when the demand for food banks significantly increased (data showed that in one month alone, Gleaners saw a 25% increase in pounds of food distributed to nearly 132,000 families in Southeast Michigan).

The Gleaners virtual food drive has also been a great way to raise awareness through competition. Any participant can set a monetary goal for themselves to meet or create mini competitions to see which team raises the most funds, meets their goal first, etc. By combining the scalability and efficiency of the virtual food drive with the community spirit of traditional drives, participants are able to maximize their impact on fighting hunger.