The holding company to 13 software providers in the architecture, engineering, construction, operations & 3D animation industries serves over 6 million customers worldwide. In 2014, Nemetschek decided to rebrand as the Nemetschek Group in order to more effectively support its subsidiaries.

The previous logo was colorful, with each vertical bar representing a subsidiary. As the holding company participated in more acquisitions, it made it difficult for them to continue with this approach. Additionally, the previous mark presented challenges when trying to use on different media.

Each of the subsidiaries was allowed to maintain their existing brand standards or rebrand as long as they adopted a modifier to be added to their logos in order to reinforce their tie to the Nemetschek Group. It was for these reasons that it was important for the new logo to be timeless and simple, yet strong and the modifier be flexible, clear, & unobtrusive.