Powerhouse Gym'22
Website redesign and social advertising for the international health club organization.
'22
Powerhouse Gym is one of the most recognized fitness center brands around the world. They wanted help removing the stigma that their gyms are only meant for serious weightlifters, allowing them to connect with an expanded target audience.
Powerhouse Gym
Creative Direction, UI/UX, Video Editing, Advertising
The original Powerhouse Gym website was dark, non-responsive, and clunky for visitors. Our redesign focused on bringing it up to current web standards, brightening the visuals and tone while staying true to the established brand. In addition, it was important that visitors knew how to easily find a gym and for each location to make updates independently in order to showcase their facilities.
A few of the Metro-Detroit Powerhouse Gym locations were looking for help creating social ads to encourage residents to join during the pandemic. Given the complexities of capturing footage during a time of social distancing, we relied entirely on stock footage to create the ad.
