Vectorworks is one of the leaders in CAD, serving professionals worldwide in architecture, engineering, and entertainment. As the senior designer from 2012-2015, I worked closely with software engineers, developers, marketers and the rest of the creative team to create a consistent brand presence in order to set the company apart from its competitors.

During my time there we developed designs that met the elegance that had been established while pushing the company creatively, resulting in a very successful rebrand in 2015.

My experience at Vectorworks taught me to care about the details, stretch my creativity and understand how to design for a global audience. I loved being able to work with so many different teams from around the world to make the brand and its products better. The designs shared are a small sampling of how we pushed the brand creatively over the years leading up to the rebrand in 2015.

In time for the 2016 edition of Vectorworks and the 30th anniversary of the company we launched the new brand. This included a plethora of freshly branded items such new software packaging, in-system icons, signage, website redesign, new print collateral, a brand new tradeshow booth and our annual custom holiday gift to celebrate with the people who made it possible.